On the reverse side of the Fairgrounds map is a view of the Syracuse vicinity showing points of interest, local activities, and the advertisers who paid for the map. Although not shown here, both maps are surrounded by display ads for fair sponsors and local advertisers.
But what if the area covered by a map changes in a few years? Must a new map be made at great expense? No. As the New York Fairground leadership discovered a couple years after I made the first map (above), when changes are made to the landscape, those changes can be easily, and inexpensively patched into the original image as shown below.
View the newest map on the organization's website: https://nysfair.ny.gov/your-visit/maps/
A Map for all Seasons
I like this map because of it's economy and versatility for the client. The client is a New England resort that caters to guests during all seasons of the year but requires somewhat different maps for different seasonal visitors. The map itself is very simple and didn't require extensive illustrative input. What is different and efficient is that one art file containing several graphic layers allows the client to show the resort with different seasonal looks and highlights. By simply clicking a tab the map changes from a summer season look to a winter look and highlights the trail system.
The basic map shows the resort and trail system in a spring/summer appearance.
Activating another layer highlights the color coded trail system. Note this map is shown in its basic illustrated form before labels and other graphics were added.
Activating another layer on the same art file shows the resort in its winter attire. With this solution the client can print, on demand, the map that applies to the specific needs of the guests. It's a three-in-one map for the price of maybe 1 1/2 maps
Quote from VP of Marketing: "These things fly off the shelves during hiking and snowshoeing season."
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