Before and After
A resort and spa in the Phoenix area got by for a while with a simple diagram map. But over time it became obvious that is wasn't doing the job of either aiding visitors in getting around or showing the resort in the visually compelling way they wanted to communicate. So I helped create a better presentation for them.
Sometimes, as with this series of maps below created for a company that puts on races near national parks, the true value of the map is to draw people to the surrounding natural features. In these maps the race courses are only secondary to the surrounding natural environment. Therefore the majority of effort and attention was given to the landscape features that surrounds them as they participate in the race. They then had a visual memento to remind them of the event and keep their experience at the top of mind for the next race held by this vacation road race company at yet another stunningly beautiful venue. Many companies, especially in the hospitality industry, fail to consider the value of showcasing the surroundings of their properties as a big part of the marketing equation for booking reservations. My maps can integrate the properties into the surrounding environment giving a more complete presentation.
"Surprisingly enough, there’s a lot of academic research into the digital versus paper maps issue .Paul Clough, Senior Lecturer in the Information School at the University of Sheffield, conducted one of these studies and found that, aside from the fact that we still like paper versions of things (books, magazines), we trust paper maps more."
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